U.S. VS. EUROPE GOLF THE TARGET FOR PADDY POWER'S LATEST MARKETING
29th September, 2016 at 08:23:45
Former newspaper editor, TV personality and egotist Piers Morgan fronts in an amusing new television commercial.
Piers Morgan, described by online and land gambling group Paddy Power as "Britain's biggest loudmouth", is the front man for the company's latest television advertisement, which focuses attention on the upcoming USA vs. Europe Ryder Cup golf competition.
Full Story: U.s. Vs. Europe Golf The Target For Paddy Power's Latest Marketing »
PADDY POWER WRITES IT LARGE IN U.S.A
29th September, 2012 at 11:52:28
Online and land gambling group plans to use a big sky for its tweets
Watch out for plenty of extracurricular excitement at the Ryder Cup golf tournament in the USA Saturday, where Paddy Power intends to "redress the balance" of an away game for the European team with a spectacular combination of Tweets and skywriting stunt pilots.
Full Story: Paddy Power Writes It Large In U.s.a »
BETFRED PARTNERS WITH ONLINE SPORTS RETAILER
07th December, 2011 at 09:12:55
Exclusive betting partner and cross-marketing opportunities
UK bookmaker BetFred has partnered with Kitbag.com to become the online sports retailer's exclusive betting partner.
Full Story: Betfred Partners With Online Sports Retailer »
PADDY POWER ORDERED TO REMOVE RYDER CUP SIGN
30th September, 2010 at 02:39:57
Local council objects to 270 ft 'Hollywood' promotional structure
Online bookie Paddy Power's plans to establish a dominating presence overlooking the Ryder Cup golf competition received a setback this week when the company was ordered to remove a giant 270 ft promotional sign.
Full Story: Paddy Power Ordered To Remove Ryder Cup Sign »
« News index »
WATCH THE BIRDIE!
29th September, 2010 at 14:52:41
Hawks and eagles in Betfair's latest golf advertising
Online betting group Betfair has once again demonstrated its flair for the innovative and unusual in marketing, hatching a plan to unleash five birds of prey above players and spectators at the Ryder Cup golf competition.
Full Story: Watch The Birdie! »