PLAYTECH LIVE DEBUTS GRAND ROYALE FLAGSHIP BRAND
15th March, 2017 at 16:08:44
First of a series of new concepts is deployed.
Playtech Live has launched its flagship Live Casino brand, Grand Royale, from its new European studios, the first of many new concepts that will create the company's next generation Live Casino offering.
Targeted at high-level value clientele, Grand Royale offers the look and feel of VIP standards providing Playtech licensees and their players high-end features, functionality and personalisation and segmentation, the company explained.
New studio design elements include Playtech's Grand Blackjack, offering VIP customers the same experience as a Salle Privée table, and Grand Roulette which has been upgraded to Playtech's Mini Prestige Roulette for a more engaging player experience. Casino Royale offers a total of seven tables including five Blackjack tables, one Baccarat table and one roulette table.
Shimon Akad, chief operating officer for Playtech, said Wednesday: "This first deployment represents the beginning of Playtech's new, next generation studio proposition, and complements our new, market-leading UI, that began rolling out during the fourth quarter of last year with HTML5 Roulette and other games".
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