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SKYBET SELECT BETGENIUS
13th March, 2017 at 13:44:19
For data-driven Italian marketing push.
Sports technology provider BetGenius has been chosen by SkyBet.it to deliver a contextual marketing push through digital partner, Sky Sport Italia, aimed at boosting customer acquisition, engagement and retention.
Visitors to the Sky Sport Italia website will receive betting suggestions from SkyBet.it based on the content they are viewing on Sky Sport Italia at that exact time.
"We think that this deal will help us boost our acquisition and, even more, increase customer retention through the provision of relevant information and added value," Davide Magni, media and partnership manager at SkyBet.it, commented in a press statement.
Related News Tags: Italy
INSPIRED DETAILS MULTIPLE DEALS AND PROGRESS
22nd March, 2017 at 20:12:25
Plenty of action at virtual sports provider.
MEDIALIVE SHOWING OFF VIRTUAL REALITY GAMBLING PRODUCTS AT ITALIAN EXPO
16th March, 2017 at 16:15:59
Live roulette attracting a lot of interest, media reports indicate.
PHILIPPINES SENATE ENQUIRY CONCLUDES (Update)
10th March, 2017 at 10:19:28
Senior Immigration duo come in for criticism, but other parties accused of improper conduct appear to escape largely unscathed.
DEDICATED ONLINE GAMBLING REGULATOR FOR THE PHILIPPINES?
09th March, 2017 at 08:36:08
Senator broaches the idea at hearing into online gambling corruption.