EXPECTATIONS MOUNT ON SWEDISH ONLINE GAMBLING CHANGES
27th February, 2017 at 09:44:57
Will the new regulatory system by similar to that deployed by the Danes?
The much debated and delayed changes to the Swedish gambling industry, and in particular the online sector, will hopefully be made clearer at the end of next (March) month, when the government's review of the industry and its recommendations for change will be published.
Anticipating this development, the independent consultancy firm Mediavision published a statement late last week, noting that major online casino companies have reported continued growth in the Swedish market, and that significant growth has also occurred in the online sports betting vertical, where offshore firms have been competing effectively with the state-owned Svenska Spel group.
The introduction of a fair and open regulatory licensing system for foreign competitors within the EU structure, as has been the case in Denmark, is the most likely outcome in Sweden, Mediavision suggests, placing such operators on an even footing with local companies like Postkodlotteriet, ATG and Svenska Spel.
Mediavision claims that throughout 2016 offshore gambling operators secured 23% of the total Swedish gambling market turnover, achieving turnover growth of 16 percent, while Swedish operators grew more modestly by just 2 percent, according to official stats from regulator Lotteriinspektionen.
"The offshore operators' growth has to a high degree been driven by online casinos, a gambling type that operators regulated in Sweden are currently not allowed to offer. The other main area of growth is sports betting, where the offshore companies compete against state owned Svenska Spel," Mediavision notes.
"Even though Svenska Spel attracts the majority if sports betting Swedes, overall growth is captured by digital channels
Related News Tags: Sweden, Unibet, Bet365