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FSBTECH IN AFRICAN PLATFORM DEAL WITH OXYGEN8
03rd February, 2017 at 08:43:07
Second African deal will see launch of BetYetu in Kenya.
Platform provider FSB Tech has entered into its second African platform deal with Oxygen8 Gaming, following the launch of online sports betting offer MkekaBet in Tanzania last year.
FSB Tech will build the BetYetu platform, a multi-channel sports betting offer that will include a new pool betting product in addition to SMS text-based betting. FSB will also provide Oxygen8 all pre and in-play markets managed by a specialist trading team.
Oxygen8, who supply mobile marketing solutions throughout Africa, will provide BetYetu with customer acquisition and engagement support through promotional campaigns while African payment intermediary Tola Mobile will provide BetYetu's payment services.
"We have been very impressed with FSB's ability to tailor their platform to our needs and with the flexibility it provides," Mark Robertson, Head of Gaming at Oxygen8, commented. "It's an exciting time in Africa and we're looking forward to using and extending our reach in Africa to make the most of what is still a relatively untapped market."
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