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NEW B2B INITIATIVE LAUNCHED BY CHERRY GROUP
25th November, 2016 at 22:49:59
Technical innovation the goal for XCaliber new business area.
Swedish gambling group Cherry announced the launch Friday of a new fully independent gaming technology B2B business area called XCaliber, which it described in a company statement as a centre of technical gaming innovation and services.
XCaliber will help Cherry to sell its gaming platform and technology to partners and operators, creating further shareholder value and growth through the expansion into a new business area, as well as strengthening the company's position as an innovator and hub for entrepreneurs within the gaming industry.
Cherry's drive in recent years to attract technical talent in order to build its in-house system infrastructure and platform has resulted in almost unlimited scalability to increase opportunities for business relationships with B2B partners and support the group's iGaming's multi-brand strategy.
Through XCaliber, Cherry will bring to market its tracking software tool Omarsys, payments and fraud aggregator systems and a robust and flexible gaming platform
Related News Tags: Sweden, Cherry
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