Paddy Power Launch 'you Beauty' Campaign

PADDY POWER LAUNCH 'YOU BEAUTY' CAMPAIGN

21st November, 2016 at 21:38:19
Source: http://www.azonlinecasinos.com

Celebrating unsung sporting heroes

Paddy Power has launched an omni-channel campaign for the UK market running a new strapline 'You Beauty'.

The campaign, developed by creative agency Lucky Generals, comprises two rather amusing TV ad's titled Seasoned Race Goer and Turn Around Steward.

The campaign, which runs across print, TV, radio and social media, focuses on 'Value and Product', Campaign live reports.

"The intention of this campaign was to get back to our roots

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