« News index »
BETFAIR RETURNS TO U.K. TELEVISION
29th October, 2016 at 07:32:22
New ad is the first in two years
Online gambling operator Betfair
has returned to UK television with its first advertisement in two years, launching a new campaign titled "Ready".
Developed by Lucky Generals, the lead creative agency for the Paddy Power
-Betfair conglomerate, the campaign seeks to highlight the wide range of gambling products on offer at Betfair and features real casino footage, cut with fast paced metaphorical imagery, backed by the addictive signature track 'Higher Ground' by TNGHT.
Gavin Hamilton, director of eGaming for Betfair, says the advert captures the anticipation of sport and gaming and underlines the straightforward and easy casino experience Betfair has to offer across both mobile and desktop.
"This is the beginning of a new identity for Betfair's gaming products and we're looking forward to our customers seeing it come to life," he said.
Related News Tags: Betfair, Paddy Power
SPORTECH FULL YEAR 2016 RESULTS
29th March, 2017 at 15:16:22
Results fail to impress but transformational period positions company for growth, Board believes.
NEW TELEVISION ADVERT FROM ONLINE CASINO
28th March, 2017 at 19:47:54
PlayOJO.com begins major marketing push in UK.
HABANERO HAILS STRONG START TO 2017
28th March, 2017 at 11:21:29
Future looks bright, developer says.
PARIPLAY LAUNCH BLOODSHOT (Update)
27th March, 2017 at 20:04:48
Based on iconic comic book series.
ULTRAPLAY DOUBLE DEAL
27th March, 2017 at 13:46:09
With Mbitcasino and Arcanebet