E-sports League In Deal With Sports Event Company

E-SPORTS LEAGUE IN DEAL WITH SPORTS EVENT COMPANY

10th September, 2016 at 08:32:17
Source: http://www.azonlinecasinos.com

Combined resources with AEG will help to "broaden the reach of eSports around the world."

The eSports league tournament organiser ESL has reached out to the traditional sports world as it expands ever faster, and has inked a deal with US sports event company AEG, according to a report in VentureBeat.

AEG operates more than 120 venues around the globe, including the Barclays Center in Brooklyn and Oakland's Oracle Arena, and according to the report ESL will have access to those locations as well as AEG's infrastructure for producing and marketing live events.

The two companies are optimistic that their alliance will combine resources to "broaden the reach of eSports around the world," including a push into the Asia Pacific region with completely new tournaments.

ESL executive chairman Steven Roberts said in a statement Friday:

"Esports has reached mainstream status. Our tournaments are viewed by as many, if not more, spectators as traditional sports, so it is a natural progression that industry events increasingly become held at world class venues. Our partnership with AEG enables us to further improve the spectator experience and create additional, global events for audiences and partners."

ESL has already created and managed massive leagues for games like the military shooter Counter-Strike: Global Offensive. The company has thrown annual competitions in Cologne, Germany's Lanxess Arena.

In addition, the company is one of the top partners for major gaming publishers wishing to promote their releases with official tournaments.

Using that experience, ESL will utilise AEG's assets to bring pro gaming to more people in more places, the statement notes.

AEG Facilities president Bob Newman said that both organisations are committed to creating the best live events for fans around the world.

"Together we will create new events that will unite the community and celebrate players, teams, and leagues," he pledged.

The partnership ensures that ESL will now have the potential to reserve arenas in major metropolitan areas on a short-term notice because it will have full access to AEG's scheduling.

Related News Tags:



« News index »



INDONESIAN ONLINE GAMBLING BUST

21st March, 2017 at 14:44:19
Nets three suspects.

ENERGYCASINO TAKE ON LIVE DEALER SOLUTION FROM EVOLUTION GAMING

20th March, 2017 at 15:15:56
Expanded live casino offer for UK market.

SECOND GERMAN STATE TREATY ON GAMBLING APPROVED BY BUNDESTAG

17th March, 2017 at 14:21:15
Lower house rejects European Commission opinion that latest gambling reform proposals are not viable.

MYBET BOOSTS LIVE CASINO WITH EVOLUTION GAMING

14th March, 2017 at 06:37:43
Forms part of a wider revamp across the mybet brand.

POKERSTARS CASINO MAKES THREE MILLIONAIRES IN ONE MONTH

10th March, 2017 at 19:59:37
Over $4.2 million won from million dollar jackpots at PokerStars Casino in 27 days from end-January to end-February this year..