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BOOKIES BIG SPENDERS IN AUSSIE ADVERTISING
07th September, 2016 at 20:29:48
Up 25% for the year to June 30 2106.
The Australian newspaper has revealed new Nielson data indicating a 25% rise to $125 million in betting company advertising spend compared to a year ago.
The data, which covers the year to June 30 2016, is believed to be just the tip of the iceberg as it doesn't include pay-TV where most ads during sporting telecasts are for wagering operators, The Australian report identifies.
In terms of advertising spend, Sportsbet topped the list with $38 million, a 20% increase over last year. Ladbrokes
and CrownBet spent around $20 million, while Tabcorp spent $18 million and Tatts, $8 million.William Hill
tightened their belts, reducing ad spend by 21% and 39% respectively.
The data is sure to add fuel to Senator Xenophon's fire, as he continues to push a motion to ban gambling advertising during hours where children are likely to be watching TV.
Related News Tags: Australia, Ladbrokes, William Hill
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