Finland State Gaming To Consolidate Under One Brand

FINLAND STATE GAMING TO CONSOLIDATE UNDER ONE BRAND

17th June, 2016 at 14:49:59
Source: http://www.azonlinecasinos.com

RAY, Fintoto and Veikkaus set to adopt one brand - 'Veikkaus'.

A 2015 decision by the Finnish Committee on Economic Policy to consolidate all the Finnish state-owned gambling enterprises under a single brand (see previous reports) will take place in a phased process at the beginning of next year, with the RAY (slots), Fintoto (horseracing) and Veikkaus (lotteries and betting) operations set to operate under the single Veikkaus brand.

Until the consolidation is effected the company is operating under the title FRV Evo Oy, employing more than 2,000 people.

The decision to use a single brand was informed by extensive consumer research, government officials told a press briefing this week as the implementation date for the decision, January 1 2017, approaches.

During the spring of 2016 a range of 4,300 respondents was interviewed at several stages of the research.

Officials claim that the changes will benefit the company's 1.9 million registered Finnish players.

Work on the revised corporate identity symbols and colours for the consolidated brand is at an advanced stage and will be launched later this year.

Related News Tags:



« News index »



UK BOOKMAKERS ADVISED TO "BRACE YOURSELVES"

21st March, 2017 at 21:54:56
Government may be about to act on FOBTs, says MP.

NYX GAMING GROUP REPORT RECORD BREAKING CHELTENHAM

21st March, 2017 at 14:44:19
Mobile channel accounts for 76 percent of all bets on Openbet platform.

U.K. SPORTS SPREAD BETTING FIRM JOINS THE BHA'S AUTHORISED BETTING PARTNER LIST

17th February, 2017 at 15:28:44
Sporting Index announces agreement with British racing.

VIETNAM LEGALISES GREYHOUND, HORSE AND FOOTBALL BETTING? (Update)

03rd February, 2017 at 21:12:13
Years-long gambling expansion debate, yields surprising result.

60-YEAR HORSE RACE SPONSORSHIP MAKES WAY FOR LADBROKES.

24th January, 2017 at 13:21:39
High profile sponsorship will run for the next five years.