UNIBET FIRST WITH COMMOLOGIC IN-PLAY TECHNOLOGY
18th April, 2016 at 10:42:04
BetUP second-screen, live sports betting product goes live with Unibet
The European online gambling group Unibet
is the first to go live with a new second-screen, live sports betting product from developer Commologic.
In a press statement Monday Commologic claimed that its BetUp product is an effective acquisition tool for softer sports fans, designed to engage players by creating an in-game experience which educates users about live betting.
The product pools players together to offer big jackpots to the customers who can most successfully predict a series of in-play propositions over the course of a live sports event, such as which team will win the next corner.
BetUP is now live across Unibet's desktop, mobile and tablet channels in six markets, including the UK and Sweden, as part of the Unibet sportsbook and as a standalone native application.
It has already drawn a following with more than 7,000 users registering to play the games during last Tuesday's Champions League second leg matches.
Tamir Berler, CEO and founder of Commologic, said: "We understand that every sports betting operator wants to improve engagement and reach new demographics, so we are pleased to have gone live with BetUP.
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