Paf Fine Tunes Consumer-centric Approach

PAF FINE TUNES CONSUMER-CENTRIC APPROACH

01st December, 2015 at 20:58:08
Source: http://www.azonlinecasinos.com

20,000 customers contributed to the now-live experience.

Åland-based gaming company Paf has launched an overhaul of its paf.com website, saying it vastly improves the user experience by individualising content based on customers' preferences and behaviour.

Once logged in the website automatically adapts to the user preferences whether accessed via pc, mobile or tablet through their own "My PAF" tab. My PAF offers customers the ability to save their favourite games for their next visit, access their balance history and PAF's responsible gambling tools while also receiving personalised offers.

PAF said its development team had worked closely with almost 20,000 PAF customers in Finland, Spain, Estonia and Sweden in terms of concept, design and additional functions.

"Our customers' continuous participation in the development process helps the new Paf.com to really focus on each player's individual needs," commented Andreas Perjus, chief product officer for Paf.

Related News Tags:



« News index »



LEOVEGAS COMPLETES WINGA ACQUSITION

07th March, 2017 at 15:56:47
Gains foothold in Italy's regulated market.

LEOVEGAS ACQUIRES WINGA FROM PAF

21st February, 2017 at 14:05:57
Maiden acquisition in group's M&A strategy.

ONLINE GAMBLING GAMES DEVELOPER ENTERS LATVIAN MARKET

13th January, 2017 at 14:56:17
Play'n Go's deal with Optibet will be mutually beneficial.

PAF ESTABLISH CUSTOMER CENTRE IN SPAIN

26th October, 2016 at 19:55:11
Goal is to build and maintain customer-centric approach.

PAF IN MULTI-YEAR DEAL WITH PLAY'N GO

17th October, 2016 at 12:23:09
For full suite of mobile and web content.