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19th November, 2015 at 08:55:06
One complainant considered that Paddy Power was making a joke out of human tragedy, while another considered it was likely to inflame negative attitudes towards immigrants.
In response, Paddy Power
said they sought to promote advertising campaigns that were edgy, humorous and engaging but regretted any offence that may have been caused.
The Irish advertising standards authority upheld the complaints deeming the ad inappropriate.
Paddy Power has been told the advertisement should not appear in the same form again.
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