MARGINAL RISE IN H1-2015 SWEDISH ONLINE GAMBLING REVENUES
04th September, 2015 at 07:56:26
Lotteriinspektionen claims that unlicensed offshore operators hold a significant share of the market.
Sweden's gambling regulator Lotteriinspektionen's Q2-2015 and H1-2015 market statistics turned up at the A-Z of Online Casinos newsdesk
this week, reporting overall market NGR in the half-year of SEK 9.92 billion...but around 20% of it going to unlicensed offshore operators.
In H1-2015 terms, licensed operators in land and online enterprises generated GGR of SEK 7.9 billion, achieving a small 0.03% year-on-year increase. But unlicensed offshore operators took 5% more of the available business, around SEK 2 billion.
Online operations were more positive for local monopoly Svenska Spel, rising 9% year-on-year in H1 to SEK 819 million as land revenue sank 5% to SEK 3.5 billion. Overall Svenska Spel H1 revenues dipped 2% to SEK 4.3 billion.
In the horse racing sector a similar online success story unfolded, with online revenues at ATG rising 13% year-on-year to boost overall revenues 4% to SEK 1.8 billion.
Lottery business showed little progress at SEK 1.1 billion.
Despite the continuing rise in revenues generated by offshore and unlicensed operators, the regulator appears confident that its warnings regarding illegal operator marketing have had an impact, claiming that gambling advertising by legal and illegal operators in Sweden has fallen by SEK 140 million to SEK 1.5 billion.
Lotteriinspektionen has appointed a new COO in Camila Rosenberg, a civil servant with senior experience in the Energy
and Finance ministries.
Related News Tags: Lotteries, Sweden, Energy