SPORTSBET AND TABCORP THE BEST KNOWN AUSSIE BETTING BRANDS
20th August, 2015 at 10:38:19
Tatts feels the pain of its change to the Ubet brand.
The latest Australian gambling brand awareness survey from Global Reviews show that Paddy Power
-owned Sportsbet and Tabcorp are again tops in Aussie punter awareness at 70% and 65% respectively.
Competitors Tatts and William Hill
both suffered from re-branding initiatives, Tatts with its move to the Ubet identity and William Hill with its drive to rebrand Aussie acquisitions TomWaterhouse, Sportingbet
and Centrebet to the William Hill Australia corporate identity.
In the current study, William Hill achieved 10% recognition, at the expense of falling awareness of its new subsidiaries, with only the Waterhouse brand achieving double-digit recognition, and that in the mid-twenties.
Tatts dropped from 12% earlier this year to just 5% in the current study.
In year-on-year terms Ladbrokes
will be pleased with its 15% rise - more than double that of last year's survey, an achievement matched by Unibet
, which reached a 10% awareness level, whilst Bet365
stepped back slightly but maintained a 15% recognition level.
Crown group's Beteasy online brand was also changed - to CrownBet - but still achieved an 8% awareness score, and Tabcorp's Luxbet brand remained static at 5 percent.
Related News Tags: Sportingbet, Unibet, Australia, Bet365, Ladbrokes, Paddy Power, William Hill