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MEDIACOM LANDS LUCRATIVE BETFAIR MEDIA ACCOUNT
23rd July, 2015 at 16:42:33
Company will handle a £ 15 million media planning and buying account.
International media agency MediaCom has won the £ 15 million media planning and buying account from Betfair
, replacing Havas Media Group agency Arena, which did not re-pitch for the contract.
Betfair's new CMO, Johnny Devitt called for a review of European media activity in May this year, and plans to overhaul Betfair's marketing activities to improve costs and return on investment.
Last year Betfair invested £ 28 million more on marketing and customer bonuses than in the preceding year.
Related News Tags: Betfair
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