BAKERS DOZEN IN NBA PARTNERSHIPS FOR FANDUEL
24th June, 2015 at 15:09:23
Extensive branding, advertising and marketing opportunities.
Daily Fantasy sports provider FanDuel has entered into 13 multi-year partnerships with National Basketball Association (NBA) franchises, practically half the league.
Partnerships comprise: Atlanta Hawks, Brooklyn Nets, Charlotte Hornets, Chicago Bulls, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, Indiana Pacers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, Orlando Magic and Utah Jazz.
Under the terms of the deals, FanDuel will have access to a range of marketing assets from in-arena digital signage and in-game promotions to digital, TV and radio advertising, among other branding initiatives.
"Partnering with these NBA organizations has been an incredible asset to FanDuel's growth and business", Nigel Eccles, chief executive officer and co-founder of FanDuel said.
"NBA fans comprise a younger, mobile-centric demographic, looking for new ways to engage with their favorite sport, teams and athletes throughout the duration of the season, which is exactly what they get on FanDuel."
"We're going to keep partnering with franchises that recognize FanDuel's ability to keep fans in their seat with their eyes glued to every game because they have a player on their fantasy team that night."
FanDuel also currently holds sixteen partnerships with NFL teams (see previous reports).
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