DIGITAL CONTINUES TO BOLSTER RANK PLC REVENUES
21st May, 2015 at 14:44:57
UK land and online gambling group reports 5% rise in revenues in first five months of 2015.
Digital operations continued to make a strong contribution to the performance of the online and land gambling group Rank plc, which includes online properties Grosvenor Casino
and Mecca Games, in the first five months of 2015, the company said in an interim management statement Thursday.
A strong performance from live casino and increases in both customers and spend per visit led to a 55% increase in digital revenues in this vertical in the 20-week period.
Digital has continued to improve its performance in the 20-week period, with revenue up 18% driven by higher customer retention, an improved mobile product offer and a successful TV campaign.
Group revenue overall rose 5% when compared with the same period a year ago, with online operations at Mecca bingo
performing particularly well, with revenues up 18% the company revealed.
Group chief executive Henry Birch said: "The group's performance continued to improve in the 20-week period, with our digital channels performing particularly strongly driven by improvements in marketing, retail cross-over and product development.
"The improvement in Mecca's digital revenue seen in the last 20 weeks is especially pleasing, resulting in overall growth in the Mecca brand."
Related News Tags: Live Dealer, Grosvenor