ONLINE GAMBLING SLOWS IN BRITAIN
07th May, 2015 at 10:04:19
Latest Gambling Commission prevalence study shows that the National Lottery remains the top gambling choice.
The latest UK Gambling Commission
Q1-2015 prevalence study indicates that participation in gambling has eased, falling 5 percentage points to 51% y-o-y, according to survey respondents asked whether they had gambled online in the last four weeks.
The prevalence study is a regularly assessed and published yardstick of the gambling activity of British punters.
The National Lottery remains, as it has in years past, the main attraction for gamblers and constitutes 36% of the market (down 5 points on the same period last year) - stripping it out of the statistics the participation number is 31 percent, having fallen by two points.
36% of players used the National Lottery, whilst 13% opted for other lottery action and 9% chose scratchards to soothe their gambling itch.
Online gambling and betting activity (including lottery activity) remained largely unchanged, falling just one point to 16 percent; excluding lottery activity it came in at 9% - again one point down.
It appears from the statistics that women gamblers are in the ascendant online - up 2 points to 13% - whilst males fell 4 points to 17 percent.
The gender picture is similar when gambling overall is considered, with males declining 6 points to 55% and females down 3 points at 48 percent. Taking the lotteries out of the equation, women gamblers are up a point at 8 percent, whilst males have fallen 2 points to 11 percent.
Looking at age demographics, the main upward movements have been in the 24 to 34 year bracket, up 2 points to 14 percent; and the over sixties, where activity rose 1% to 5 percent.
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