BWIN LAUNCH MANCHESTER UNITED CASINO APP
16th March, 2015 at 15:38:01
Football giants expand digital offering to include mobile app
bwin.party Digital Entertainment has expanded its relationship with Manchester United Football Club with the launch of the " bwin Manchester United Casino " app.
"The App is the first of its kind and extends the popular range of services and products that the online gaming giant provides to United fans," a Manchester United statement said.
Developed by bwin, the app offers users a 3D casino environment, set against the backdrop of Old Trafford. Users are welcomed to the casino lobby by likenesses of United players, complete with voiceovers which guide them through the game-play.
"Since Manchester United launched its relationship with bwin in 2012, we have been impressed by their commitment to setting the standard in their industry and providing dynamic and innovative user experiences, as is clearly demonstrated in the bwin Manchester United casino," commented Richard Arnold, Manchester United's group managing director.
"The launch of the app is an important milestone in our partnership, and is yet another exciting platform to bring the club closer to its fans."
The android app is available exclusively in the UK for download at bwin.com/manutdcasino, while an iOS version is in development and will be made available in the near future through the App Store.
Manchester United is embracing the benefits of a digital presence having signed a multi-year deal just last month with KamaGames for a branded social casino (see previous reports).
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