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WILL HILL AUSTRALIAN SPORTINGBET BUSINESS TO REBRAND
23rd February, 2015 at 19:58:45
Followed by TomWaterhouse and Centrebet
will officially re-brand its Sportingbet Australia operation as William Hill in the Australian market this week followed by Centrebet and Tom Waterhouse in the near future.
Existing Sportingbet casino
and sportsbook clients will be migrated to new local website William Hill.com.au.
"This is the exciting first step towards merging three Australian betting brands into one highly regarded, international brand," Tom Waterhouse, chief executive officer of William Hill Australia told azonlinecasinos.com
. "Placing all of our assets behind one brand will allow us to provide our customers with the best possible wagering experience and more diverse betting opportunities.
"William Hill has a rich history in betting on racing and sports, and the brand will enable us to leverage decades of global wagering expertise and understanding to help us establish the best possible product for punters in Australia."
Related News Tags: Sportingbet, William Hill
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