Packer Lays Out Big Bucks To Promote New Casinos

PACKER LAYS OUT BIG BUCKS TO PROMOTE NEW CASINOS

14th January, 2015 at 02:12:18
Source: http://www.azonlinecasinos.com

City of Dreams in Manila and Studio City in Macau to be promoted by a $70 million advertisement.

Top director Martin Scorsese and movie actors Leonardo DiCaprio and Robert De Niro have been engaged by Australian land casino magnate James Packer to promote his company's new City of Dreams casino in Manila and Studio City in Macau in an advertisement reportedly costing $70 million.

Industry reports claim that the De Niro and DiCaprio were paid $15 million apiece for their services in a mock movie directed by Scorsese on location in the Philippines to promote the glitzy land operations.

Packer's Melco Crown Entertainment has invested $3.2 billion in the new land casino properties.

The one-minute commercial, titled The Audition, focuses on the two actors sizing each other up and then squaring off for the same lead role in a fake movie directed by Scorsese. Boardwalk Empire creator and The Wolf of Wall Street and The Sopranos writer Terence Winter wrote the script.

The full cut of the short film will premiere at the official launch of Studio City in mid-2015.

The publication Deadline and other film blogs are reporting there will be a follow up advertisement starring Brad Pitt.

https://www.youtube.com/watch?v=g5pCgaiBBOU

https://www.youtube.com/watch?v=H-7HEWm6PV8

Related News Tags: ,



« News index »



BLITZ ON THE WAY FOR CHINESE ONLINE GAMBLING

29th March, 2017 at 08:27:22
Government plans to crack down hard on online casinos and foreign land operators targeting Chinese high rollers.

NEVADA GAMBLING REVENUES FOR FEBRUARY RELEASED

28th March, 2017 at 19:47:54
Not the best February - 4.5 percent down year-on-year.

OURGAME LOOKS TO GLOBAL EXPANSION

27th March, 2017 at 13:46:09
Particularly within social casino and eSports sectors.

SEARCH FOR UNITY IN PHILIPPINES ONLINE GAMBLING

23rd March, 2017 at 09:52:25
CEZA Administrator Jose Mari Ponce suggests a meeting on fees and taxes with Pagcor and the Aurora Pacific Economic Zone.

PAGCOR SET TO ISSUE MORE POGO LICENSES?

22nd March, 2017 at 07:30:45
Chief exec says personnel and systems are now ready for expansion.