NHL IN MULTI-YEAR PARTNERSHIP WITH DRAFTKINGS
11th November, 2014 at 15:43:15
Substantial marketing opportunities across digital platforms
The National Hockey League (NHL®) has inked a multi-year North American partnership with DraftKings, the U.S.-based daily fantasy sports operator.
Under the terms of the agreement, DraftKings will serve as the Official Daily Fantasy Game of the NHL and will enjoy prominent brand placement across the NHL's digital platforms, including NHL.com, NHL Mobileâ„˘ and the NHL's Twitter and Facebook properties.
DraftKings will serve as the presenting sponsor of daily video previews for each regular-season matchup on NHL.com, NHL Mobile and the NHL app and "Fantasy Players to watch" segments on one of NHL Network's signature shows, NHL Liveâ„˘. In addition, DraftKings has partnered with numerous NHL Clubs, building its presence on the local level as well as the national level.
"We are pleased to partner with DraftKings, a leader in daily fantasy sports," said Keith Wachtel, NHL Executive Vice President of Global Partnerships. "Recognizing the direct correlation between fantasy sports and fan engagement, we look forward to providing our fans with a new opportunity to extend and enhance their NHL experience each and every day of the season."
"The National Hockey League is a best-in-class organization, and DraftKings' daily fantasy hockey players are some of their biggest fans," said Jeremy Elbaum, Vice-President of Business Development at DraftKings. "DraftKings is proud to partner with the NHL to bring premium new experiences to the League's enthusiastic fan base."
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