Beteasy New Contender In Aussie Market

BETEASY NEW CONTENDER IN AUSSIE MARKET

22nd September, 2014 at 14:54:28
Source: http://www.azonlinecasinos.com

Backed by extensive marketing and generous offers

Former Sportsbet owner, Matthew Tripp, will launch online and mobile betting firm BetEasy into the Australian market Tuesday backed by a "big spending" marketing campaign that coincides with the popular Spring Carnival racing season.

Tripp told the Financial Review that his new venture will forgo some profits in order to increase turnover and will not downsize or refuse bets from punters as is the practice with other bookmakers.

There's hard work ahead but we think we can get there pretty quickly without a lot of pain. I've always been willing to forgo margin in favour of turnover and be able to find a way to ensure customers get serviced and the doors stay open, while generating enough margin to satisfy my shareholders. I think we are in a position where we can do things a bit differently and separate ourselves from the pack.

Tripp, who was put on gardening leave following the A$338 million Paddy Power takeover of Sportsbet, bought the assets of the old Betezy company backed by Sportsbets' original investors and members of the company's 2005 founding management team (see previous reports).

BetEzy's assets have been reorganised, refreshed and rebranded as BetEasy, the organisation employs several of Tripp's former Sportsbet executive team along with a staff complement of around 120.

Along with the extensive marketing campaign, BetEasy will offer large customer incentives which can include money-back offers and/or special betting packages not tried in the Australian market before in order to win market share, Tripp revealed. While on the face of it they will appear to be extremely generous, in order to get scale and a presence we need to be different to the homogenous offerings that are out there at the moment, he said.

Related News Tags: , ,



« News index »



BRITAIN'S UPPER HOUSE TO VOTE ON HORSE RACING LEVY TODAY (Update)

29th March, 2017 at 19:48:16
Horse racing industry could benefit to the tune of GBP 30 million from changes that include online operators.

ATTEMPT TO STIFLE GAMBLING ADVERTS IN AUSTRALIA FAILS (Update)

29th March, 2017 at 19:48:16
Xenophon private member's bill rejected by Senate Estimates Committee.

SPORTECH FULL YEAR 2016 RESULTS

29th March, 2017 at 15:16:22
Results fail to impress but transformational period positions company for growth, Board believes.

NEW TELEVISION ADVERT FROM ONLINE CASINO

28th March, 2017 at 19:47:54
PlayOJO.com begins major marketing push in UK.

HABANERO HAILS STRONG START TO 2017

28th March, 2017 at 11:21:29
Future looks bright, developer says.