Gambling News 31st May, 2014

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BETFRED SET TO REVAMP MARKETING EFFORTS?

31st May, 2014 at 03:57:55
Emphasis on football in 2014-2015?

Reports in the British marketing media indicate that the online and land gambling group Betfred has embarked on a review of its marketing strategies, and is setting up competitive pitching processes that could involve several agencies.

Full Story: Betfred Set To Revamp Marketing Efforts? »

U.S. GENERAL GAMBLING MARKET MAINTAINS GROWTH

31st May, 2014 at 03:57:55
Latest survey indicates that revenues reached a record $66.3 billion in 2013.

The overall gambling industry in the United States just keeps on growing, with the latest figures from professional business services company RubinBrown LLP showing continued growth to a record $66.3 billion in revenues generated at over a thousand tribal and commercial land casinos operated in 39 states in 2013.

Full Story: U.s. General Gambling Market Maintains Growth »