Enhanced Price Marketing Platform From Paddy Power

ENHANCED PRICE MARKETING PLATFORM FROM PADDY POWER

28th May, 2014 at 06:24:49
Source: http://www.azonlinecasinos.com

New hook for mobile customers as World Cup 2014 nears kick-off

Irish bookmaker Paddy Power launched its Enhanced Price Marketing platform for mobile and tablet devices earlier this week.

Paddy Power will push special price offers to its mobile customers when they log in to the Paddy Power app under a menu tab titled "Power Play".

The bookmaker said it will analyse players betting behaviour during the 2014 World Cup and provide customers personalised odds based on the analysis.

It's a way of driving behaviours, it's a way of driving loyalty, a way of encouraging people to try new types of bets as well as reinforcing our value proposition to our customers, said Darren Lovern, head of online sportbook at Paddy Power.

Related News Tags: ,



« News index »



BRITAIN'S UPPER HOUSE TO VOTE ON HORSE RACING LEVY TODAY (Update)

29th March, 2017 at 19:48:16
Horse racing industry could benefit to the tune of GBP 30 million from changes that include online operators.

ATTEMPT TO STIFLE GAMBLING ADVERTS IN AUSTRALIA FAILS (Update)

29th March, 2017 at 19:48:16
Xenophon private member's bill rejected by Senate Estimates Committee.

SPORTECH FULL YEAR 2016 RESULTS

29th March, 2017 at 15:16:22
Results fail to impress but transformational period positions company for growth, Board believes.

NEW TELEVISION ADVERT FROM ONLINE CASINO

28th March, 2017 at 19:47:54
PlayOJO.com begins major marketing push in UK.

HABANERO HAILS STRONG START TO 2017

28th March, 2017 at 11:21:29
Future looks bright, developer says.