Will Hill To Sponsor World Darts

WILL HILL TO SPONSOR WORLD DARTS

08th April, 2014 at 09:59:56
Source: http://www.azonlinecasinos.com

Top British bookie becomes title sponsor of the PDC World Darts Championship.

Top British bookmaking company William Hill's digital division has signed an initial two-year deal with the Professional Darts Corporation (PDC) to sponsor the World Darts Championship at Alexandra Palace in London.

The seven-figure deal will see Britain's biggest bookmaker become the title sponsor of the event - which will now be known as the āEURĖœWilliam Hill World Darts Championship.'

The 72-player tournament, staged by the PDC and broadcast live on Sky Sports, will be held throughout December and January, with play spanning the Christmas and New Year period before the first world champion of 2015 is crowned.

Reigning champion Michael van Gerwen who defeated Peter Wright on New Year's Day to lift the Sid Waddell Trophy - is the early favourite with the sponsors to retain his crown, closely followed by 16-time World Champion Phil āEURĖœThe Power' Taylor.

The William Hill World Darts Championship will be the online firm's second darts sponsorship, following on from their successful three-year sponsorship of the Grand Slam of Darts at the Wolverhampton Civic Hall from 2011-2013.

Kristof Fahy, chief marketing officer at William Hill, said, The World Darts Championship is a great addition to our brand sponsorship portfolio. It's a great fit. The UK's biggest bookmaker and the biggest event in Darts.

Andy Lee, managing director of William Hill Online said, Our online business has shown strong growth in recent years and we believe sponsorships like this will help us reach new audiences and continue to help us grow."

PDC Chairman Barry Hearn said: Since first being staged in 1993-94, this tournament has grown into the biggest in darts, not only in terms of prize money and stature with over £ 1 million paid out in the sport's richest event - but also with the fantastic crowds who flock to Alexandra Palace every year.

With over 50,000 fans attending live and hundreds of millions more watching on Sky Sports and around the world, the William Hill World Darts Championship has an amazing global reach.

Related News Tags: ,



« News index »



BRITAIN'S UPPER HOUSE TO VOTE ON HORSE RACING LEVY TODAY (Update)

29th March, 2017 at 19:48:16
Horse racing industry could benefit to the tune of GBP 30 million from changes that include online operators.

ATTEMPT TO STIFLE GAMBLING ADVERTS IN AUSTRALIA FAILS (Update)

29th March, 2017 at 19:48:16
Xenophon private member's bill rejected by Senate Estimates Committee.

SPORTECH FULL YEAR 2016 RESULTS

29th March, 2017 at 15:16:22
Results fail to impress but transformational period positions company for growth, Board believes.

NEW TELEVISION ADVERT FROM ONLINE CASINO

28th March, 2017 at 19:47:54
PlayOJO.com begins major marketing push in UK.

HABANERO HAILS STRONG START TO 2017

28th March, 2017 at 11:21:29
Future looks bright, developer says.