888 RINGS THE NUMBERS WITH NEW MARKETING PLOY
16th January, 2014 at 04:40:08
Getting top NY Giants player to change his name for a tidy sum should grab a few headlines.
Online gambling company 888 continued its publicity assault on the US market this week with another novel initiative; the company has offered top New York Giants footballer Hakeem Nicks - who as a wide receiver wears the No. 88 jersey - a grand total of $88,800 dollars if he agrees to legally change his name to 888.
The deal specifies that Nicks has to change his name comprehensively - including on his driver's license, social security card, passport and bank statements - for one full year.
And he must convince the decidedly anti-online gambling National Football League to allow him to play with 888 on the back of his jersey and tell the league that they must refer to him as 888 at all times.
Nicks has not so far responded to the offer, and it seems unlikely that he would take on the hassle for a paltry (for a top footballer) $88,800...buy hey, it's generated plenty of "interest and amusement" media coverage anyway!
In the meantime, 888 casino has sent out an email to it's players stating that the slot games centred on it's Marvel characters including The Hulk, Fantastic 4 and Spiderman will be disappearing imminently.
It is thought that this is in response to Disney's recent announcement
that it will not be renewing gambling licences centred on it's wholly-owned Marvel brand. This will affect 888, a number of popular Playtech casinos
and operators who take Amaya's Marvel slot games, with all Marvel gambling licences expected to end by 2016.
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