BALLY AND H5G IN LAND GAMBLING CONTENT DEAL
10th December, 2013 at 01:54:12
High 5 Games retains exclusive online, social, and mobile rights.
A deal between online and land game developer High 5 Games and Bally Technologies this week expands the latter's inventory of land casino games and could have future application in the online and mobile environment.
The new agreement calls for High 5 Games to produce more games for Bally, in addition to the games already promised from their 2012 contract. Under that contract, H5G created and provided games like Shadow Diamond, Ocean's Glory, Golden Tower, Stella Drive and The Orb of Chance for Bally and its land casino clients.
The agreement was doubly interesting because it allowed H5G's social online operation High 5 Casino to premiere Shadow Diamond on Facebook before the game was released in land-based markets. High 5 Casino features a large and highly engaged player base, with over 4 million registered users.
At the time, Med Nadooshan, COO of High 5 Games said: "High 5 Casino allows us to see how our games perform from the moment they are launched. Real-time analytics and immediate player feedback are incorporated in our game production process to create games for the casino market."
Nadooshan said Monday: "This extensive agreement will allow us to provide many more top-quality games for our land-based casino partners, with the same high standards they are accustomed to."
In the new agreement with Bally, Nadooshan has emphasised that High 5 Games has retained the exclusive online, social, and mobile rights to the games.
H5G CEO Anthony Singer said: "This deal ensures that many more of our games can be played all over the world in land-based casinos, on social and mobile casinos
like High 5 Casino and Shake the Sky, and at real-money online casinos, including nearly half of the online casinos in New Jersey."
High 5 Games was founded in 1995 and has offices in New York and New Jersey. The company's flagship social High 5 Casino, claims it is one of the best-performing on Facebook, with more than 1.5 million monthly active players and 500,000 daily active users. The company also operates Shake the Sky, the first ever social casino designed for the Asian market.
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