Betfair Prepares For New Jersey Online Gambling Action

BETFAIR PREPARES FOR NEW JERSEY ONLINE GAMBLING ACTION

17th October, 2013 at 02:20:30
Source: http://www.azonlinecasinos.com

Early moves in social media and Web preparation.

Rumours that the UK online gambling group Betfair, probably in partnership with Trump Plaza, has ambitions in the New Jersey online gambling market (see previous reports) received a boost this week when the company launched preparatory initiatives clearly revealing its intentions.

Under the banner "Lets Play NJ" the betting company launched Twitter and Facebook communication channels and introduced placeholder and early sign-up websites on the internet at http://www.letsplaynj.com/ and http://betfairnj.com/.

The websites leave visitors in no doubt about Betfair's plan to be part of the November 26 launch of legalised intrastate internet gambling in New Jersey, and provides players and other interested parties with a facility to register for updates as it progresses through the licensing process.

The company posts the obvious caveat that its participation in the market is contingent on gaining the approval of the New Jersey Division of Gaming Enforcement.

Betfair currently operates a Playtech casino in Europe but is not expected to take that partnership into the US.

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