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LADBROKES LAUNCH AUSSIE CAMPAIGN
16th October, 2013 at 10:55:49
Multi platform campaign aims to break through the noise
Brisbane-based agency Engine Group have developed a new campaign to launch Ladbrokes
into Australia and differentiate the company from competitors during the annual thoroughbred horse racing series "Spring Carnival".
Bandt reports the launch of a multi-platform campaign covering digital, radio, social networking, press and TV. The two TV ads aim to introduce the brand and promotes its "unique double the odds product".
James Burnett, general manager of marketing and communications at Ladbrokes, added: We are delighted with the work Engine has produced and going by customer acquisition performance it is certainly engaging with the punting public.
Related News Tags: Australia, Ladbrokes
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