Ladbrokes Marketing Shuffle

LADBROKES MARKETING SHUFFLE

16th September, 2013 at 09:35:21
Source: http://www.azonlinecasinos.com

Playtech to assume responsibility for digital marketing

The departure of Ladbrokes' customer experience director and chief marketer Stephen Vowles earlier this year (see previous report) has prompted a reshuffle of the company's marketing team.

According to Marketing Week, Ladbrokes has chosen not to replace Vowles but has opted to hand over its digital marketing activity to online partner Playtech. Its traditional marketing activity will remain with its UK team.

The reshuffle has seen board member Nick Rust take overall responsibility for marketing, while research director Adam Collett and retail marketing director Andy May will take a more direct role in the bookmaker's branding activity. Both will report directly to Rust.

UK general-goods retailer Argos announced the appointment of Vowles as marketing director last week.

Playtech recently announced the joint-venture with Playtech, following in the footsteps of William Hill and resulting in an expansion of Ladbrokes's games offerings. Playtech's games are now available on the Ladbrokes site under the 'Vegas' tab. More information on Laddies' casino is available in the casino directory here at AZOC.

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