Search Results For Online Gambling Decline In The U.k.

SEARCH RESULTS FOR ONLINE GAMBLING DECLINE IN THE U.K.

29th August, 2013 at 10:31:54
Source: http://www.azonlinecasinos.com

Online gambling takes its biggest search tumble yet

The independent digital marketing agency Greenlight says that its latest study has shown that consumer online search volumes pertaining to sports betting, poker, bingo and casino have suffered their sharpest drop yet.

Brit punters spend 2.3 billion annually on online gambling according to research from Deloitte, commissioned by the Association of British Bookmakers (ABB).

Greenlight's findings follow hot on the heels of the UK government's announcement that it will impose secondary licensing and a 15% tax rate on remote gaming operators wishing to access the British market from December next year (see previous reports).

Greenlight's "Gaming Sector Report - Issue 11" profiled consumer search habits on Google UK regarding online gambling enquiries.

The report's 12 month retrospective shows gaming-related consumer searches totalled 995,830 in July 2013, suffering a sharp 34% decline on June's volume of 1.5 million, the steepest drop yet since August 2012.

Casino enquiries made up the majority of July's queries, accounting for a 35% share, followed by sports betting (31 percent), Bingo (18 percent) then Poker (16 percent).

According to Greenlight, the ten most popular terms used by consumers to find gaming sites across the board were:

'bingo' (60,500 searches)

'online casino' (60,500 searches)

'casino' (49,500 searches)

'poker' (33,100 searches)

'no deposit casino' (33,100 searches)

'bet' (33,100 searches)

'poker hands' (22,200 searches)

'bingo sites' (22,200 searches)

'betting calculator' (18,100 searches)

'free bingo' (18,100 searches)

Overall, the most visible site to searchers in the organic listings was paddypower.com which achieved a 44% share of voice. In the paid listings however, williamhill.com was the most visible advertiser, securing a 75% share of visibility.

On Social Media, Betfair.com had the highest number of YouTube views whilst Paddypower.com had the highest number of subscribers to its channel. However, Wikipedia.org, a non-gaming site, topped Greenlight's Social Media analysis.

Related News Tags: ,



« News index »



BRITAIN'S UPPER HOUSE TO VOTE ON HORSE RACING LEVY TODAY (Update)

29th March, 2017 at 19:48:16
Horse racing industry could benefit to the tune of GBP 30 million from changes that include online operators.

ATTEMPT TO STIFLE GAMBLING ADVERTS IN AUSTRALIA FAILS (Update)

29th March, 2017 at 19:48:16
Xenophon private member's bill rejected by Senate Estimates Committee.

SPORTECH FULL YEAR 2016 RESULTS

29th March, 2017 at 15:16:22
Results fail to impress but transformational period positions company for growth, Board believes.

NEW TELEVISION ADVERT FROM ONLINE CASINO

28th March, 2017 at 19:47:54
PlayOJO.com begins major marketing push in UK.

HABANERO HAILS STRONG START TO 2017

28th March, 2017 at 11:21:29
Future looks bright, developer says.