« News index »
PADDY POWER RESCUES FARNBOROUGH FC
13th August, 2013 at 15:33:32
Becomes main sponsor of cash-strapped footie club
Irish gambling firm Paddy Power
has become English Football team Farnborough FC's main sponsor effectively rescuing the Club from a dire financial situation.
There's always an interesting marketing spin on Paddy Power's initiatives and this one is no exception.
Paddy Power claims Farnborough team players have agreed to change their names via deed poll to those that represent many of the football greats such as Zinedine Zidane, Pele, Lionel Messi and Diego Maradona, creating the greatest team of all time, well in name at least. Even the coaches are said to be in on the fun.
Club kit and the stadium, now known as Paddy Power Park, will be emblazoned with Paddy Power branding under the terms of the deal.
Team coach José Mourinho, formerly known as Spencer Day, said: "Over the summer it looked touch and go whether we'd even start the season, but now we've got by far the greatest team the world has ever seen. Although it's not all good news, Pelé and Maradona have almost come to blows over who gets to wear the number 10."
Related News Tags: Paddy Power
SPORTECH FULL YEAR 2016 RESULTS
29th March, 2017 at 15:16:22
Results fail to impress but transformational period positions company for growth, Board believes.
NEW TELEVISION ADVERT FROM ONLINE CASINO
28th March, 2017 at 19:47:54
PlayOJO.com begins major marketing push in UK.
HABANERO HAILS STRONG START TO 2017
28th March, 2017 at 11:21:29
Future looks bright, developer says.
PARIPLAY LAUNCH BLOODSHOT (Update)
27th March, 2017 at 20:04:48
Based on iconic comic book series.
ULTRAPLAY DOUBLE DEAL
27th March, 2017 at 13:46:09
With Mbitcasino and Arcanebet