Old Company, New Brand In Online Gambling

OLD COMPANY, NEW BRAND IN ONLINE GAMBLING

01st August, 2013 at 14:55:03
Source: http://www.azonlinecasinos.com

Olympic Entertainment Group brings its online services under the new OlyBet brand

The Olympic Entertainment Group announced Thursday that it has unified its online gambling services under the new Olybet brand, and has launched a sports betting service, along with a network of sports bars in Estonia and Latvia.

Online poker, casino and sportsbetting interests will all come under the Olybet umbrella brand.

Changes include the replacement of 17 existing casino lounges in Estonia and Latvia, and their replacement with new sports bars.

The brand change is accompanied by a poker software provider change from Playtech to Microgaming, group CEO Madis Jaager revealed.

Other changes were reported by Iforium, which has worked on launching the new Olybet brand.

The software developer said that it has signed a multi-year agreement with the new brand.

In launching OlyBet, Iforium has managed and delivered OlyBet's complete sports betting and gaming lifecycle across their land based, retail, mobile and online environments, a company statement revealed.

This has been achieved by the deployment of Wagerflex, its complete player account management platform and GameFlex, its full multi-vendor casino and bonusing solution.

In addition, Iforium has integrated a range of premium sports and gaming content to support the OlyBet Sportsbook, Casino and Poker channels as well as delivering regionalised payment integrations.

Kaido Ulejev, general manager at OlyBet, commented:

Olympic Entertainment Group's requirements when seeking the correct platform for OlyBet were exacting as we required a software partner that would support our existing operations in Estonia as well as our launch into Latvia.

Iforium has delivered the launch of OlyBet on time and is providing a level of system functionality that will permit OlyBet to maximise its potential and support our future growth plans.

Related News Tags: ,



« News index »



MPN FLAGS MALTA TOURNAMENT

29th March, 2017 at 19:48:16
Euro 150,000 guaranteed prize pool.

MICROGAMING PLAYING IT FORWARD AGAIN

29th March, 2017 at 15:16:22
Charity tournament benefits numerous charities across the globe.

PLAYTECH'S BGT SPORTS EXTENDS BOYLESPORTS DEAL

28th March, 2017 at 19:47:54
Four-year agreement includes installation of additional 325 terminals

KOTIKASINO LAUNCH ON GLOBAL GAMING PLATFORM

28th March, 2017 at 11:21:29
First operator live on upgraded proprietary platform.

MARVEL GAMES TO DISAPPEAR FROM PLAYTECH OPERATOR SITES AT THE END OF MARCH

25th March, 2017 at 08:38:18
Many popular slot titles affected...but replacements are ready to go.