Significant Uk Asa Ruling On Gambling Ads

SIGNIFICANT UK ASA RULING ON GAMBLING ADS

25th July, 2013 at 02:38:33
Source: http://www.azonlinecasinos.com

Both ads failed to display significant terms and conditions

The UK Advertising Standards Authority (ASA) has upheld a complaint that challenged whether a bet365 online banner ad was misleading.

The ad stated "£200 FREE BETS FOR NEW CUSTOMERS ‚EURŠ JOIN NOW", while smaller text below stated "Terms & Conditions Apply".

The complainant challenged the ad saying it didn't make clear that a substantial financial commitment was needed to receive the advertised £200 free bets; and the deposit and bonus had to be played through three times before funds could be withdrawn.

The ASA noted the banner ad made clear that terms and conditions applied to the offer, but said that significant terms and conditions such as these should have been either displayed in the banner ad or have been no further than one click away.

A page on the Spin Palace website advertised "£1000 FREE...1st deposit - 100% Match Bonus". The ad was challenged as it did not make clear that any money deposited could not be withdrawn until wagering requirements were met.

The ASA upheld the complaint saying the offer was subject to a condition that meant customers would be unable to withdraw their own deposited funds until they had placed bets totalling 40 times the value of the welcome bonus. This significant condition should have been clearly stated on the ad itself, the ASA said.

The latter case in particular is significant as plenty of [online casinos] offer free money incentives tied to wagering requirements prior to withdrawals.

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