IGT DOUBLEDOWN CASINO LAUNCHES CROSS-PLATFORM TOURNEY
24th July, 2013 at 15:48:35
Largest group of poker players ever competing against each other
On the back of strong results from its DoubleDown Casino division (see previous report), International Game Technology has launched a clever strategic initiative billed as "the world's first cross-platform video tournament" in partnership with Casino Del Sol and IGT's Game King.
The initiative will see players able to participate in a major video poker tournament across multiple platforms including mobile, desktop and in person at Casino del Sol.
Game King Video Poker has been played by over 1.5 million people since its launch in April 2013, making the game IGT's fastest growing table game, revealed John Clelland, VP of Global Marketing at IGT Interactive. "The Game King Championship Tournament spans several platforms which will result in the largest group of poker players ever competing against each other."
The company said over 250 000 DoubleDown Casino players have qualified to play, currently making this the largest mobile and social poker tournament ever.
The tournament is free and entrants can qualify to play on DoubleDown Casino via Facebook, iOS and Android apps or through Casino Del Sol's website before the end of this week.
Five winners, selected following the qualifying period, will be flown to and accommodated at the Tucson, Arizona Casino Del Sol resort to participate in the next phase of the competition where they will compete in the finals for the title of "The Game King Champion".
"The Game King Video Poker Championship done in partnership with Casino Del Sol is a perfect example of how the convergence of mobile and social gaming impacts the casino gaming industry," said Robert Melendres, Executive Vice President of IGT Interactive Group.
"We are excited about our partnership with IGT and our position as a key player in the largest mobile and social poker tournament ever," said Brian Hoeffner, Vice President of Gaming for Casino Del Sol Resort. "The integration of DoubleDown Casino has enabled us to be on the forefront of the casino gaming industry."
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