TRADING UPDATE FROM INTERACTIVE TV GAMBLING FIRM
09th July, 2013 at 03:15:18
NetPlayTV reports that marketing has boosted KPIs
The British interactive television gambling operator NetPlayTV has issued a Q2-2013 trading update, reporting that strong marketing activity has boosted key performance indicators on a year-on-year comparison as follows:
- 19% increase in new depositing casino players to 14,906 (Q2 2012: 12,515)
- 25% increase in quarterly active depositing casino players to 28,261 (Q2 2012: 22,647)
- 34% increase in total net revenue to £ 7.1 million (Q2 2012: £ 5.3 million)
Management reports that the company has continued to increase investment in pure online marketing in addition to its core TV marketing. delivering robust quarterly and half yearly year-on-year core KPIs that include a cumulative 31% increase in half-yearly new depositing casino players to 32,618 (H1 2012: 24,948) and cumulative half year-on-year net revenue growth of 36 percent.
However, new depositing casino players at Jackpot 247
in Q2 decreased 16% against Q1 2013; active depositing casino players decreased 7 percent, although total net revenue rose by 1 percent.
The board has indicated it is comfortable with progress so far, and anticipates meeting FY market expectations.
AZOC's online casinos directory
offers more detail on NetPlay's casino properties which both utilise Playtech's software platform and offer a broad selection of both traditional card games, roulette and slot machines.
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