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GLU MOBILE IN THE NEWS
31st May, 2013 at 03:31:42
Deal with Skillz pushes share price up over 7 percent
The news that Glu Mobile is to use the Skillz platform, currently only available for games running on Google Inc's Android operating system, to introduce cash tournaments in its hunting simulation "Deer Hunter Reloaded" (see previous reports) has pushed the company into the US limelight, with a share price climbing over 7% and an interview with Reuters business section.
Company CEO Niccolo de Masi told Reuters that there are plans to expand to other Android titles in the second half of 2013, and disclosed that Glu Mobile has 40 million monthly active users, mainly in the United States, with income generated through tournament entry fees, advertisements and the sale of virtual goods that enhance play.
The company has additionally partnered with Activision Blizzard Inc to make mobile games for the globally famous "Call of Duty" shooter franchise.
de Masi said that smartphones and tablets are making possible the delivery of a variety of gaming entertainment to a new and much broader demographic, creating boom conditions in the mobile gaming sector.
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