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32RED RATED TOPS BY INDEPENDENT AUDIT
28th May, 2013 at 12:52:36
The customer is king holds true with this online gaming brand
The respected 32Red
gaming outfit outperformed 15 other well-known gaming operators in the inaugural customer service quality audit performed by etruvian consulting.
The audit released by etruvian today (Tuesday) assessed each operator on seven key categories: accessibility, response time, product knowledge, personalisation, friendliness and going that extra mile using a mystery shopper methodology at 16 of the big-name gaming operations to gather anonymous data in a wide range of scenarios typical of an online casino player requiring assistance.
etruvian consulting said 32Red topped the charts with an overall score of 8.8/10 with special emphasis on superior response times and product knowledge shown by their player support team.
David Coleman, who led the project for etruvian, said: The audit results indicate that the management team and the front line staff at 32Red both hold a firm belief and commitment to putting the customer first. 32Red demonstrated again why they deserve, and have received multiple awards over the last decade.
32Red chief executive officer Ed Ware added: Customer service is at the very heart of everything we do at 32Red and today's recognition of that is a testament to all the hard work and dedication from our staff. We focus all our attention on ensuring that we deliver a ‚EURňúsecond to none' player experience and we will continue to invest in this area to maintain our market leading proposition.
The full independent report, breaking down the results from all 16 online casinos can be found here http://www.32redplc.com/investor-centre/publications/Casino-Support-Quality-Audits-Q2-2013.pdf
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