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TENNIS LEGEND TO SERVE AS ONLINE GAMBLING AMBASSADOR
24th May, 2013 at 10:24:37
Boris Becker signs with YouWin.com
Six Grand Slam tennis singles wins and an Olympic gold medal make the German tennis legend Boris Becker (45) an influential star attraction for the online sports betting company YouWin.com, which this week signed up the tennis ace and sometime poker fan as its brand ambassador.
The five-year agreement will place Becker at the centre of the company's marketing efforts as it seeks to expand into the German, Turkish, Canadian and British sports betting markets.
Licensed in Malta, YouWin has grown quickly over the past three years, says company exec John Faley. "This is exactly the right time to introduce a sporting legend who we think personifies our core strengths - ambition, dedication and commitment to entertaining the public, he said.
Becker said: It's going to be a great summer of sport this year and if my prediction holds true it will begin with a one goal to three Bayern Munich victory on Saturday.
Betting has always been an integral part of sporting culture and can create as much excitement for sports fans as the results do. So whether it's backing Bayern or looking forward to the French Open and Wimbledon, our aim is to ensure we continually engage fans.
Related News Tags: Canada, Germany
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