Betfair Awards Gpb 15 Million Ad Account

BETFAIR AWARDS GPB 15 MILLION AD ACCOUNT

20th May, 2013 at 06:57:53
Source: http://www.azonlinecasinos.com

Digital and Creative under one roof

London-headquartered creative agency WCRS has been awarded Betfair's 15 million pan-European advertising account following a four-way pitch that included Bartle Bogle Hegarty and M&C Saatchi, Campaign Live reports.

Betfair's digital account, previously held by Karmarama (who declined to re-pitch for the business), will now be brought under one roof as it joins the creative account at WCRS.

The advertising review ran alongside Betfair's pan-European media planning and buying review, which was awarded to Arena last week.

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