Sports Betting Leads The Charge In U.k. Online Gambling

SPORTS BETTING LEADS THE CHARGE IN U.K. ONLINE GAMBLING

26th March, 2013 at 05:38:26
Source: http://www.azonlinecasinos.com

New report references several recent surveys

The British research company Stickyeyes has compiled an interesting statistical study that references several leading data sources to draw a picture of the current UK online gambling industry.

It shows that sports betting - and specifically 'in-play' betting on mobiles - dominates the now 2 billion a year market in revenues, with William Hill plc the most recognisable and oft-searched brand.

Highlights of the study include:

Overall online gambling market share (referencing Mintel's late-2012 survey):

Ladbrokes 11 percent

Paddy Power 11 percent

Betfair 11 percent

Bet365 11 percent

William Hill 15 percent

Other 44 percent

Most searched brands in the sector (referencing Google)

25% of searches carried out from mobile devices, and according to a Mintel /GMI survey 29% of users who have gambled online do so via a smartphone.

William Hill 19.39 percent

Paddy Power 10.86 percent

Ladbrokes 10.70 percent

Bet365 9.69 percent

Betfair 6.02 percent

Betfred 4.98 percent

Others 38.36 percent

Leading brand in specifically online casino and poker searches was 888.com (28% and 19% respectively).

Market share by activity:

Online poker 15 percent

Online bingo 17 percent

Online casino 23 percent

Online sportsbetting 45 percent

Growth since 2008

Poker 8 percent

Bingo 155 percent

Casino 79 percent

Sports betting 102 percent, mainly in horse racing but football betting soared 69% in the period 2011-2012, too.

Mobile search growth up 75% in 2012 alone.

The full infographic is available at http://www.stickyeyes.com/

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