Betting Promotion Partners With Plus-five Gaming

BETTING PROMOTION PARTNERS WITH PLUS-FIVE GAMING

20th March, 2013 at 23:45:16
Source: http://www.azonlinecasinos.com

Provision of Sports Book services

Betting Promotion has entered into a service agreement with Plus-Five Gaming for the provision of a newly developed sportsbook product.

We are delighted to welcome Plus-Five Gaming as one of our partners. We have been talking to the Group for many months whilst they ensured that developing a sportsbook was the best approach for their business. Over recent months we have worked closely to ensure they understood the requirements clients expect of their software suppliers., said chief marketing officer of Betting Promotion, Richard Hogg.

Andy Jones, chief executive officer of Plus-Five Gaming added, Ensuring we had a partner who could help us deliver a bespoke product for all our clients was a key component of selecting Betting Promotion. We had discussions with a number of potential partners for this product, eventually concluding Betting Promotion was best equipped to deliver odds and risk management services. We understand that they specialise in this area whilst leaving the technology to ourselves.

Readers will recall Tain acquiring an 18% stake in Betting Promotion making it the company's largest shareholder, while Plus-Five Gaming entered into numerous white label deals last year with the launch of Betluck, Denovo Games, e-Casino, Mouseclub Casino, White Knight Casino, Cyber Club Casino, Planet Rock Casino, Ventti (online) and Olympic Gods.

Plus-Five said PalmsBet, SwirlBet, NorskeVinnere and FastGaming are all whitel labels set for launch early 2013.

BRITAIN 'S BETTING INDUSTRY A KEY CONTRIBUTOR TO UK ECONOMY

Deloitte report highlights economic importance of British betting industry

A Deloitte report commissioned by the Association of British Bookmakers (ABB) to provide an analysis of the economic contribution of betting in the United Kingdom makes for some interesting reading.

While not concentrated on the online market, the survey highlights the plight of the UK betting industry affected by economic conditions, offshore betting and a growing tax burden.

- The British Betting Industry is a key contributor to the UK economy, directly supporting 38,800 jobs in 2011, and in doing so, generating 2.3 billion towards GDP;

- The sector has shrunk since 2008, when last reviewed, but the retail component contributes an equivalent level of taxation to the exchequer as it did then;

- The effects of the recession and a move to offshore betting may have been significantly worse for Licensed Betting Offices (LBOs) had electronic gaming machines not increased in popularity in recent years;

- The industry has a far reaching impact on the rest of the UK economy, with a total economic footprint of 5 billion in terms of Gross Value Added (GVA);

- The industry as a whole faces a number of challenges from macroeconomic and regulatory factors, such as the proposed EUR˜point of consumption' tax;

- There is little doubt that the industry will continue to contribute economically and socially.

Commenting on the report Simon Oaten, Betting and Gaming lead at Deloitte said: The betting industry continues to make a significant contribution to the UK economy. Changing technology, such as mobile, smartphone and contactless payments, and regulation, including point of consumption and machines, will have a direct impact on the future contribution of the sector. Each will have the potential to drive significant change in the next 24 months.

Neil Goulden, Chairman of the Association of British Bookmakers, added: Betting shops serve over eight million customers a year, and while we see major retailers closing down and shedding jobs almost weekly, betting shops continue to invest in the UK 's high streets. We are a highly regulated and socially responsible sector, which can provide economic growth, jobs and retail footfall given a fair and balanced tax and regulatory framework.

However, the Licensed Betting Office sector is under huge financial pressure, driven by 9% retail inflation, and growing tax burden. We are a EUR˜soft target' for HM Treasury - the new Machine Games Duty (MGD), for example, introduced in February at 20 percent, will cost the sector 60 million ( 7000 per shop).

2,700 LBOs make less than 300 per week ( 15,000 p.a.). These shops employ 11,000 people and their profits fell by fell by 15% in 2011. MGD risks making these shops unprofitable overnight.

The complete report titled "The full picture- 2nd edition: Measuring the economic contribution of the British Betting Industry. March 2013" can be downloaded through the following link :

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