Paddy Power Game Show Campaign

PADDY POWER GAME SHOW CAMPAIGN

13th November, 2012 at 09:21:54
Source: http://www.azonlinecasinos.com

A millionaire from one spin of the roulette wheel

Irish bookmaker Paddy Power's latest marketing initiative involves a game-show-style campaign for its mobile app Roller Casino*

The four-week campaign, fronted by Channel 4 game show host George Lamb, will invite consumers to take a flutter on a 1 Million bet, the top prize up for grabs on a single spin of a roulette wheel.

Marketing Magazine reports that Facebook users are tasked to find at least 35 'hidden symbols', in a high-definition zoom-and-search image to be eligible for entry.

From those successful entrants, the person who provides the most entertaining reason as to why they should be the one to place the 1 million bet, will make the finale which will be broadcast live on Facebook.

* More information on both of Paddy's mobile products is available on the list of mobile casinos, now part of AZOC's Grid system.

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