12bet Launches Mobile Interface

12BET LAUNCHES MOBILE INTERFACE

07th November, 2012 at 09:46:28
Source: http://www.azonlinecasinos.com

Design challenge in displaying all desktop info on smartphone screen

Online bookmaker 12BET has launched a ONEworks -developed HTML5-based smart phone interface allowing punters to view the same betting information and types on their smartphone as they experience on the desktop version.

The newly-developed interface is compatible with the iOS and Android platform.

Rory Anderson, CEO, Europe for 12BET comments: Our In-play football capability is our strength, so being able to clearly display all that information on to a smaller screen was of paramount importance and a huge design challenge. I am delighted with the final product delivered to us by ONEworks.

The navigation is clean and intuitive and based on initial testing, we estimate that up to 10% of our active user base will try the new platform by the end of December, with further growth into 2013.

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