MORE GAMBLERS ARE USING SMARTPHONES
01st November, 2012 at 11:39:31
Good news for companies offering mobile betting facilities
According to the latest Ofcom Communications Market Report, 40% of adults in the UK now own a smartphone, up 13% from the 27% who had the devices at the same time last year.
The rise in usage is good news for the mobile gambling sector, which has been delivering remarkable revenues - especially in sports betting which accounts for over 76% of all mobile wagering - to most of the large online gambling groups in recent times (see previous business reports).
Online gambling consultants, H2 Capital calculate that the mobile market reached the Euro 2.2 billion mark in 2011, and estimates that it could top Euro 5.4 billion in just three years' time, achieving annual growth rates in the region of 19.3 percent.
Mobile casino gambling is making inroads into the overall interactive casino market, too. H2 research shows that during the final quarter of 2010, mobile casinos
represented 9.8% of the total interactive casino market and 0.6% of the total global casino market.
The consulting firm now predicts that the share of mobile casinos will rise 3% to 12.9% in the interactive casino market and to 0.9% in the total global casino market next year.
In the United States smartphone ownership has climbed to 45% of the adult population, and in Spain, Germany, France and Italy the number of adults owning these entertaining and versatile devices has increased by 8 percent, with 44% of adults resident in the European Union now using smartphones.
Looking ahead, the dominance of mobile sports betting will likely be balanced by better mobile casino numbers, with H2 estimating that sports betting will take up 50% of the mobile gambling market as mobile casino gambling increases its share to around 40 percent.
Related News Tags: Mobile Gambling, Germany