IGT ONLINE GAMBLING SUBSIDIARY SIGNS UP ANOTHER LAND CASINO
02nd August, 2012 at 04:16:25
DoubleDown Casino in revenue-sharing partnership with Golden Acorn Casino in California
IGT's social gaming subsidiary DoubleDown is to provide another land casino operator with its free-to-play app, signing up California's Golden Acorn Casino this week in a deal to provide multi-player poker and slot entertainment.
The agreement follows a similar deal signed in July with Casino Del Sol Resort in Tucson, Arizona (see previous report).
The DoubleDown Casino application will be embedded in the land casino's website to provide a free play gaming experience to customers.
Through IGT's DoubleDown Casino application, casinos such as Golden Acorn are able to provide their players with a convergent gaming experience, with access to a full-casino online style offering of games on the casino property's website. Adding the DoubleDown app to the Golden Acorn site allows the casino to offer its players the opportunity to participate in virtual game play, including multi-player poker.
"Offering the same game titles on the web that we offer inside our casino gives us the unique opportunity to deliver fun and engaging casino style experiences to our players," said David Baggerly, director of marketing at Golden Acorn Casino. "This is an incredible chance to drive interactive slot culture to our players, while allowing them to stay connected to our brand."
Included in the line-up of game play are Texas Hold'Em poker, and some of IGT's top performing slot titles, such as Da Vinci Diamonds and Cleopatra.
"Golden Acorn recognizes the opportunity to provide gaming entertainment to their players across various channels," said Eric Tom, IGT executive vice president of global sales. "This solution is allowing them to grasp an opportunity to evolve as the landscape of gaming also changes, permitting them to drive engaging game play directly to their casino guests and fans of the Golden Acorn brand."
New games will be added automatically to the virtual casino, and first-time users of the application will receive $1 million in virtual free chips to start their play.
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