BWIN IN SPONSORSHIP AGREEMENT WITH MANCHESTER UNITED
19th July, 2012 at 11:01:50
Replaces Betfair in shirt sponsorship agreement
European online gambling giant Bwin.Party digital entertainment has replaced Betfair
as shirt sponsor for the renowned English football club Manchester United.
Under the leadership of Sir Alec Ferguson since 1986, the club is world famous and can boast twelve English championship titles and five FA Cup titles, as well as two Champions League titles. Some of the most famous and respected players in the world have played in its colours over the years, creating a massive global fan base.
Betfair has held the sponsorship for three seasons, having taken it over from Betfred
(see previous reports).
The deal associates Bwin with other major brand names that support the club, providing millions in sponsorships through brands like Nike and DHL
Bwin is also a sponsor of the top Spanish football club, Real Madrid, and has a long history of supporting European football clubs.
In related news, Bwin has published its second "get to know us" vid on Youtube (see previous reports)
The latest presentation features the aptly named Daniel Better, roup's Casino & Games Director, who talks about the activities of his division, which generates around a third of group revenues.
Check it out here: http://www.youtube.com/watch?v=fxkXecKriwI&feature=plcp
Related News Tags: Europe, Bwin, Betfair, Betfred